American companies find it difficult to enter Europe

septembre 4, 2024

Many companies are looking to expand internationally. But these desires to conquer foreign markets include different aspects to be taken into account; we’re talking about different currencies, habits and lifestyles. For many American companies, Europe seems to be a promising market, but one with many dangers. First of all, the North American market is characterized by its homogeneity. In other words, there is a single language, currency and…